Recently, the lovely people at America’s largest American owned brewery, Pabst Brewing Company posted a job opening as Social Media Community Manager in Los Angeles.
Naturally, after spotting this, I polished up my resume and wrote a concise, spirited cover letter and sent it off through the tubes for consideration.
Afterwards, I sent a tweet to @PBR_USA, the official Twitter for Pabst Blue Ribbon, the company’s flagship brand, letting them know I applied and was excited for the opportunity.
Then, a couple days later I thought, wait, I should really push this through social media channels. I avidly use Facebook and Twitter, in both my private life — which ends up being populated by goofy things I think about, or chronicles of what my beautiful wife Sarah is watching on TV behind me — and as an ambassador for Ice Cream Man. Within minutes I had set up a Facebook page encouraging people to support my quest for this job, started using a custom hashtag #Gooch4PBR on Twitter and registered Gooch4PBR.com to redirect to the Facebook page.
My thoughts were simple: If this is a job managing social media, why not use social media to show how eminently qualified I was?
Well, here I am, hopefully things will work out, it absolutely is a perfect fit for myself and for Pabst, a brand I absolutely love and can attest for.